The Print Space - Fashion and Advertising seminars

The Print Space in London held an ever called Whats Next this was aimed at university students and post graduates. The themes I went to was fashion and advertising.

My notes are as follows:

Anie Donovan - Production Director for BBH
  • Art Producer commissions a photographer with in an agency.
  • Looks on Instagram for potential photographers
  • Needs to know loads of photographers and their work in the industry.
  • Works closely with Christies
  • How To Be Discovered?
  1. "Instagram is an amazing platform"
  2. Pop up spaces to exhibit
  3. as much editorial work as possible
  4. Network more, go to private views
  5. Wallpaper Magazine (Fashion or Lifestyle section could have relevance)
  6. !Magazines that suit my work!
  7. Be good with people, very important for commercial work
  • Pulling Together Your Portfolio
  1. When starting out don't have a printed portfolio (but have to for uni?....)
  2. Best to put a digital portfolio on a iPad showing your style
  3. Don't have a mix of everything be specific
  4. Don't tailor portfolio to commercial keep it personal and passionate
  • Agencies own the rights to moving image at the moment
  • People shoot sponsored ads for instagram
  • Shoot free ONLY to raise profile
  • Good book reviewed
  • No less than 20 images in portfolio but no more than 50

Amy Foster, Skinny Dip Agent

  • Low & behold Production
  • Dean Chalkly shooting subcultures
  • AoP usage rights
  • Intern at creative agency
  • Make portfolio perfect
  • have book curated by agent
  • print quality
  • 20 - 50 images start strong
  • no dirt on images
  • around 4 images to project to show consistent results
  •   good layout
  • keep up to date
  • random images don't work
  • commercial commissions at the back
  • Above the line - billboards, bust stops
  • Below the line - websites ect
  • Ben Quinton
Josh Redman, assisting

  • When negotiating payment start high and go lower
  • As an assistant you get to work on shoots you normally don't as a early photographer
  • ASK when, where and what gear you will be working with so to swat up before the shoot
  • google - how to find a assistant
  • work more in series
Richard Seymour, photographer

  • Set day rates high in industry standards
  • rates as an assistant: 1 day free, £150-300 a day after
  • Add a image to your email
  • say you'll call up if they are to busy then say you will call back later
  • mention passport and/or driving licence on CV
  • Editorial work tends to be free
  • Commercial work £200 - 2000 a day
  • ALWAYS keep copyrights!
  • Shoot and test weekly and daily to extend ability
  • AoP,  Sony, Taylor Wessing awards

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